Art shows are fun to go to. The soft lights, plethora of artwork, setting, all contribute to the general mood of the art show. However, what if you were the one hosting the art show? What if you were the artist? Now that is the tricky part. Artists need to set up their art exhibitions from scratch, which is a pretty huge responsibility. Here are some tips to help prepare for an art expo and what to expect.
Rent A Place
Find a suitable place for conducting the art exhibition. It could be an empty storefront, not just big enough to house all the works of art but also have room for other things like a small counter for snacks, mini bar etc. The best place would be a storefront that is located on a busy street, so that people notice fast.
Have A Lot Of Art To Show
This is one of the most important parts of an art exhibition. The more the number of works of art, the better, because the more they stay, the greater the chance that they may come across a piece that they can relate to or find interesting and buy. One way to include as many works as possible is by creating an art series, or clubbing together two or more series into one exhibition. Make the exhibits interesting. Create something new, something quite different from your usual modus operandi and exhibit that as a showstopper so that next time when you exhibit your work elsewhere, people will definitely come to see what the innovative item is.
When people are buying into your show, they should not be buying into an art show, but an artistic experience. First come up with a good layout where all your artwork can be exhibited with pinnacle finesse, and make use of every inch of the space you rented. The thing to be remembered is that the idea is to give maximum visual input to the viewer. It needs to be reflected in everything: the lighting, the food you serve, the drinks you serve: the overall experience must be continuous and pleasant.
Getting Word Out
Design pamphlets, posters and flyers at least 2 months in advance of the art show. Advertise smartly. During the 2 months before the show actively, and yet subtly, get word out that an art show is due. Then, about a week before the show, do a press release to advertise the show. Make use of all the social media you can get. Use digital marketing and search engine optimization to get your advertisement noticed.
Ultimately, this is your show. Try to bring in as much of your personality and individuality into your art as possible because people always want something they can relate to. So enjoy your show, but do so responsibly.